Journal #3: Response to this week’s class readings
I found the readings to be interesting and quite true in that we have become a visual culture. When asked to imagine a hypothetical advertisement, immediately many of the commercials we see daily came to mind. Commercials/advertisements nowadays seem to have almost nothing to do with the product itself but, rather how to entice the buyer with anything visually catchy. For example, there is a commercial in which random individuals are making a heart sign with their hands towards one another, or at the camera. It is not until the end of the commercial that you find out it’s for LensCrafters.
Ironically, earlier this year I taught several third grade classes a lesson on symbols. When I asked them to identify a symbol that they knew and thought would be easily recognizable by all their classmates, the very first one that each class mentioned was the swoosh symbol/icon for Nike.
